Advertising: New Techniques for Visual Seduction by Uwe Stoklossa (9780500289099)

Description - Advertising: New Techniques for Visual Seduction by Uwe Stoklossa

Advertisers are engaged in a constant, frantic search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest. But just as often, they use eye-fooling, mind-bending images - optical illusions - to pull the viewer up short and force them to look again. The second look is the key to a successful piece of communication. Images that can do that are magical, and one of the indispensable tricks of the advertising trade.

Uwe Stoklosa knows the secret behind the second glance. He shares this knowledge here, both in the countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion.

You'll do more than take just a second glance at this book. It will heighten your awareness and arm you with a myriad of new techniques for visual seduction, acting as a springboard for a whole host of startling new concepts. It's a must-read and an indispensable source of ideas and inspiration for anyone involved in advertising or the business of communication.

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