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Elastic: The Power of Flexible Thinking

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Paperback
Published: January 2019
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Retail Price: $22.99
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BIC Subject: Self-help & personal development
Published By: Penguin
 
Published: 08-Jan-2019
Format: Paperback, 272 pages, 0x0mm
ISBN: 9780141987392
Stock Code: 1987392
Product Description
 
What do Pokemon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers?The answer- Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.Here Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty. He discovers how flexible thinking enabled some of the greatest artists and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he shows you how you can test your brain power.What do Pokemon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers?The answer- Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives.Here Mlodinow, whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author, takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how, millennia ago, our brains developed an affinity for novelty. He discovers how flexible thinking enabled some of the greatest artists and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he shows you how you can test your brain power.
Leonard Mlodinow is the bestselling author of The Drunkard's Walk (New York Times Notable Book), Subliminal (winner of the PEN / E. O. Wilson Award), The Upright Thinkers and, with Stephen Hawking, The Grand Design. Trained as a physicist, he has had a very elastic career, writing for television series such as Star Trek- The Next Generation and working in the gaming industry before becoming a full time writer while continuing to publish physics papers as a hobby.
 
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