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Trust Dilemma: What you Need to do to Create a Better Internet, The

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Paperback
Published: October 2019
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BIC Subject: Internet & WWW industries
Published By: Penguin
 
Published: 15-Oct-2019
Format: Paperback, 224 pages, 0x0mm
ISBN: 9780241369845
Stock Code: 1369845
Product Description
 
From the moment we wake up and unlock our phones, we're producing data. We offer up our unique fingerprint to the web, scan our route to work, listen to a guided meditation or favourite playlist, slide money around, share documents and update our social media accounts. We reach for our phones up to 200 times a day not knowing which companies are storing, using, selling and manipulating our data.

But do we care? We're busy. We've got lives. We're pressed for time! There aren't enough hours in the day to read the terms and conditions! Or maybe we're happy to trade our personal data for convenient services that make our lives easier?

Big data is the phenomenon of our age but should we trust it without question?

This is The Trust Dilemma.

In 2009, Damian Bradfield founded We Transfer, the largest file-sharing platform in the world with 44 million global users shipping more than one billion files of data a month. His unique experience of the big data economy has led him to question whether if there is another way to build the internet, one that is fairer and safer for everyone and, in The Trust Dilemma, he lays out this vision.From the moment we wake up and unlock our phones, we're producing data. We offer up our unique fingerprint to the web, scan our route to work, listen to a guided meditation or favourite playlist, slide money around, share documents and update our social media accounts. We reach for our phones up to 200 times a day not knowing which companies are storing, using, selling and manipulating our data.

But do we care? We're busy. We've got lives. We're pressed for time! There aren't enough hours in the day to read the terms and conditions! Or maybe we're happy to trade our personal data for convenient services that make our lives easier?

Big data is the phenomenon of our age but should we trust it without question?

This is The Trust Dilemma.

In 2009, Damian Bradfield founded We Transfer, the largest file-sharing platform in the world with 44 million global users shipping more than one billion files of data a month. His unique experience of the big data economy has led him to question whether if there is another way to build the internet, one that is fairer and safer for everyone and, in The Trust Dilemma, he lays out this vision.
Damian Bradfield is the President, CMO and founding shareholder of WeTransfer, a company that now has over 42 million active monthly users. He is also the co-founder of Present Plus, a design and experience driven venture studio. Named 'one of the most influential voices in tech today' by Forbes magazine, Bradfield speaks to audiences globally on topics of innovation, education and the arts and his work has appeared in Fast Company, the Financial Times and Business Insider amongst others.
 
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