This is a handbook for brilliant ideas. Its ambition is both provocative and optimistic: it aims to provide an insight into the alchemy of creative thinking. It promises to shed light on the strategies of top creatives and increase your understanding of the patterns that underlie great ideas. Many people think promises like these can't possibly be true. Other pin their hopes on them as the answer to all their prayers. Both groups are advised to be a little sceptical, but also to follow their curiosity. Anyone who is open to new approaches can experience the effect of these methods and techniques for themselves.