BooksDirect

Description - Sensemaking by Christian Madsbjerg

We live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and find solutions to their thorniest problems.

In a time when liberal arts graduates fear for their prospects in a data-obsessed economy, SENSEMAKING is a welcome, transformative vision for business and success in the twenty-first century.

Buy Sensemaking by Christian Madsbjerg from Australia's Online Independent Bookstore, BooksDirect.

A Preview for this title is currently not available.
Look: How to Pay Attention in a Distracted World
Paperback , Jul '23
20% OFF!
RRP: $34.99 $27.99
Sensemaking
Paperback , Jun '19
20% OFF!
RRP: $24.99 $19.99
Moment of Clarity
Hardback , Feb '14
20% OFF!
RRP: $62.99 $50.39
Look
Hardback , Jul '23
RRP: $72.71 $65.43