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McMindfulness

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Paperback
Published: August 2019
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BIC Subject: Popular culture
 
Published: 20-Aug-2019
Format: Paperback, 240 pages, 0x0mm
ISBN: 9781912248315
Stock Code: 2248315
Product Description
 
Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have called it a revolution.

The evangelical promotion of mindfulness as a panacea for all that ails us has begun to give way to a backlash, with questions arising whether its claims for achieving happiness, wellbeing and career success have been over-sold. Expanding on his influential essay Beyond McMindfulness, Ronald Purser debunks the so-called mindfulness revolution, arguing its proponents have reduced mindfulness to a self-help technique that fits snugly into a consumerist culture complicit with Western materialistic values.

In a lively and razor-sharp critique of mindfulness as it has been enthusiastically co-opted by corporations, public schools and the U.S. military, Purser explains why such programs inevitably fall short of their revolutionary potential. Simply paying attention to the present moment while resting snugly in our private bubbles is no mindfulness revolution. Mindfulness has become the new capitalist spirituality, a disciplined myopia, that mindlessly ignores the need for social and political change.Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have called it a revolution.

The evangelical promotion of mindfulness as a panacea for all that ails us has begun to give way to a backlash, with questions arising whether its claims for achieving happiness, wellbeing and career success have been over-sold. Expanding on his influential essay Beyond McMindfulness, Ronald Purser debunks the so-called mindfulness revolution, arguing its proponents have reduced mindfulness to a self-help technique that fits snugly into a consumerist culture complicit with Western materialistic values.

In a lively and razor-sharp critique of mindfulness as it has been enthusiastically co-opted by corporations, public schools and the U.S. military, Purser explains why such programs inevitably fall short of their revolutionary potential. Simply paying attention to the present moment while resting snugly in our private bubbles is no mindfulness revolution. Mindfulness has become the new capitalist spirituality, a disciplined myopia, that mindlessly ignores the need for social and political change.
Ronald Purser is a Professor of Management at San Francisco State University. His essays and cultural criticism have appeared in the Huffington Post, Salon, Alternet, and Tricycle magazine. His viral article, Beyond McMindfulness, opened the floodgates for the mindfulness backlash. His recent books include the Handbook of Mindfulness- Culture, Context and Social Engagement and the Handbook of Ethical Foundations of Mindfulness. Dr. Purser began his Buddhist training beginning in 1981 at the Tibetan Nyingma Institute in Berkeley, California and is an ordained Buddhist teacher in the Korean Zen Taego order. He is co-host of Mindful Cranks podcast and is a regular speaker and guests on radio shows and podcasts. He lives with his family and dog in San Francisco, CA.
 
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