A tale of the thrills and spills of a 20-year "overnight success story" ... Dwyer's vision, resourcefulness and stamina are inspiring. Gareth Lambe, former VP, Meta

A rare insight into the mind of the entrepreneur as they confront the myriad of unforeseen challenges that are part and parcel of a business journey ... a book brimming with insights and lessons for business students and aspiring entrepreneurs. Joanne Lynch, Assistant Professor Marketing, Dublin City University Business School

An inspiring illustration of what it takes to get through the darkness when things go wrong ... and in startups, things always go wrong. Brian O'Mahony, Entrepreneur (co-founder of Bounce Marketing and Tribe Charity) and Start-Up Business Advisor

A must-read for any budding entrepreneur, marketer or business person. I felt like I got to know and love the team, collectively and individually! John Rooney, Managing Director, Flogas

A white-knuckle ride laced with optimism, despair and triumph. An enthralling read. A rollercoaster, if ever there was one! Noel Hayes, Business Lecturer.