This book reveals how longing for the era of 'the greatest generation' actually exposes a disillusionment with the present. The author draws on the theoretical frameworks of Julia Kristeva and Walter Benjamin to look at how the decade has been portrayed in movies such as Pleasantville and Far from Heaven and delves further to investigate our disenchantment's lost origins in early modernity through a reading of the poetry of Baudelaire. What emerges is a stark contrast between the depictions of a melancholic present and a cheerful, shiny past.