Let My People Go Surfing by Yvon Chouinard (9781429537117)

Description - Let My People Go Surfing by Yvon Chouinard

The long-awaited memoir/manifesto from legendary climber, businessman, and environmentalist Yvon Chouinard, founder and owner of one of the world's most inspiring companies, Patagonia, Inc. Whether you care about adventure sports, the fate of the natural world, or pure brand maintenance and business success, Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for unsurpassed high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard. In Let My People Go Surfing, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business modeland who enjoyed even more business success as a result. Let My People Go Surfing gives ample evidence as to why there have been few more influential companies in American business in the last forty years than Patagonia, Inc.

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