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Description - Mission and Business Philosophy by Andrew Campbell

Some companies bubble with energy and enthusiasm. They have something the authors have labelled "a sense of mission". They know what they are trying to do and they have won the emotional support of a high proportion of managers and employees. For two years Andrew Campbell and Kiran Tawadey have researched this area through interviews with over 100 companies around the world, detailed case studies of a few companies and a thorough review of the case.

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