Description - The 22 Immutable Laws Of Marketing by Al Ries
Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets.
The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.
Buy The 22 Immutable Laws Of Marketing by Al Ries from Australia's Online Independent Bookstore, BooksDirect.
Other Editions - The 22 Immutable Laws Of Marketing by Al Ries
A Preview for this title is currently not available.
Available to order, ships in 10-12 business days
Positioning: The Battle for Your Mind, 20th Anniversary Edition
