Description - A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets by Adam Jolly
This book is designed as a practical reference source for both creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.
Every year the Patent Office receives over 30,000 patent applications; 80,000 Trade Mark applications and 14,000 Design registrations. The potential for creating value from ideas, brands, designs and processes has never been greater. But, neither has the speed at which innovation and creativity can be replicated around the world. Organisations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting their IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organisation is based.
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