Sales Points / Marketing Angles

• The first essay collection from and about the South that includes poc contributors from black, Latinx, and Asian backgrounds (includ. Phillipines, India, Ethiopia)
• Charity angle: some of the proceeds of every sale will benefit Southern Poverty Law Center, with many contributors contributing their fee to that org
• Many contributors have large social media reach
• Kiese Laymon - 31.1K Followers on twitter
• Christena Cleveland - 23.7K followers on twitter
• Tiana Clark - 13.4K Followers on twitter
• Many contributors boast a strong and faithful Internet following, are dogged self promoters, and who have written often for major outlets including New York Times, Washington Post, NPR, The Atlantic, BuzzFeed, TIME, Los Angeles Times, The Guardian, Southern Living, Garden & Gun, Oxford American, Vanity Fair, the Paris Review, and many more
• Potential excerpts in Garden & Gun and Buzzfeed
• Touches on a number of topical issues
• Editor Cinelle Barnes herself was an undocumented immigrant
• A number of the contributors have recent big books (Kiese Laymon and Natalia Sylvester), while others are up and coming young writers with books coming in 2021
• Blurbs from more established writers forthcoming
• Scheduling author events across the South with multi-contributor events planned in Charleston, SC, Lexington, KY, Spartanburg, SC, Raleigh, NC, Atlanta, GA, and Athens, GA
• Coverage in Garden & Gun, Charleston Magazine, CNN Philippines, BITCH Media
• Trim size being 5x8 makes this a small, portable book full of important ideas
• Refined trade paperback with french flaps