Description - Advertising Design by Medium: A Visual and Verbal Approach by Robyn Blakeman
- A handy reference guide to advertising copy and layout that simplifies the design process by breaking down each step into accessible components.
- Appropriate for advertising, graphic design, marketing, business, or communication programs with a design or strategic campaign component, covering everything budding copywriters and designers need to succeed in their craft.
- Goes beyond the conceptual approach to design in order to outline, for even the most novice student, the basic steps necessary to go from concept to producing a finished product.
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