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Description - An Introduction to News Product Management: Innovation for Newsrooms and Readers by Damon Kiesow

A thorough and practical guide to the creation and management of "news products", outlining how business decisions should informed by research, guided by data and focus on the needs of the reader.

Ideal for classroom use, each chapter includes clear learning objectives, chapter summaries, discussion questions, key term definitions, and classroom exercises.

Features case studies from organizations such as BetterNews.org, Outlier Media, and The Chicago Reporter as well as excerpts from interviews with top industry professionals to illustrate how product thinking can be used to solve audience or business challenges.

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