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Description - Analyzing Media Messages: Using Quantitative Content Analysis in Research by Daniel Riffe

  • A succinct and approachable guide to the fundamentals of quantitative content analysis for media and communication studies research.
  • Content analysis is a key research method in the field of media and communication research and is either taught as part of a comprehensive research methods course or as an advanced course on its own.
  • This text provides the core essential knowledge and techniques for content analysis research while being shorter and less expensive than its key competitors.

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