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Description - Applied Communication Research Methods: Getting Started as a Researcher by Michael Boyle

  • Applied examples contextualize the research methods communication studies majors must learn to complete their degree.
  • Practitioner emphasis: extensive practical activities prompt students to apply research methods to real-world communication practitioner projects and Voices From Industry entries are written by industry professionals to show how research is used in various communication and media industries.
  • Updates to 3rd edition include: new examples in the Voices From Industry and Research in Action; expanded discussion of reliablity and validity.

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