Description - Beans by Leslie Yerkes
Beans is the story of The El Espresso, a legend in its own time in
Seattle and a coffee company that has prospered by intentionally
staying small, inspiring fanatical customer loyalty in the process.
Told over the span of a single day, it follows The El's founder,
Jack Hartman, through a business crisis that will challenge him and
make him clear on why he does what he does. Unsure of whether he
has lost the passion needed to sustain his business, Jack hires a
consultant who flies to Seattle to "help" him but in reality bears
witness to the secrets of good business, whether it's a company of
20 employees or 20,000. In the process, Jack learns about "the Four
Ps" and how applying these universal principles can reenergize his
employees, his customers, and even himself.
Though fictionalized, this is a true story in the best sense of
the word. It arrives at a time when people are yearning to return
to honest ways of doing business?before corporate dominance,
inflated executive salaries, accounting trickery, and outright
greed became so much a part of our everyday business headlines. It
is the story of how a pushcart David up against the corporate
Goliaths succeeded by focusing on what is core to good business and
a good life: honoring customers, trusting employees, building
passion around a product, and turning an honest profit.
Buy Beans by Leslie Yerkes from Australia's Online Independent Bookstore, BooksDirect.
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