BooksDirect

Description - Benchmarking National Tourism Organisations and Agencies by John Lennon

This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations. * Useful, practical guide to government's involvement in tourism over the past decade or more * Brings insight from both the academic and practitioner markets * International Case Studies

Buy Benchmarking National Tourism Organisations and Agencies by John Lennon from Australia's Online Independent Bookstore, BooksDirect.

Other Editions - Benchmarking National Tourism Organisations and Agencies by John Lennon

A Preview for this title is currently not available.
John & Yoko/Plastic Ono Band
Hardback , Oct '20
18% OFF!
RRP: $80.00 $65.60
Imagine John Yoko
Hardback , Oct '18
18% OFF!
RRP: $65.00 $53.30
With a Little Help from My Friends
Hardback , Jun '23
20% OFF!
RRP: $29.99 $23.99
In My Life
Hardback , Apr '21
20% OFF!
RRP: $29.99 $23.99
Imagine
Hardback , Sep '17
RRP: $47.61 $42.84
Spaniard in the Works
Hardback , Dec '14
RRP: $34.72 $31.24
In His Own Write
Hardback , Dec '14
RRP: $34.72 $31.24