Description - Big Brands: McDonalds by Cath Senker
Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today.
Big Brands: McDonald's looks at:
Some of the brightest business minds behind McDonald's meteoric rise.
The development of the company's most famous products, from the Big Mac to the Happy Meal.
The marketing and PR strategies that have built McDonald's into such a powerful brand.
From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's and at the fast-food industry as a whole.
Buy Big Brands: McDonalds by Cath Senker from Australia's Online Independent Bookstore, BooksDirect.
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