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Description - Big Brands: Minecraft by Chris Martin

Find out how Mojang, the makers of Minecraft, grew from a small tech start-up into a gaming company worth $2.5 billion in under 10 years.
Big Brands: Minecraft looks at:
Some of the brightest business minds behind Mojang's meteoric rise.
Minecraft's fan community, and the crucial role it has played in the success of both the game and the company.
What the future might hold for Minecraft under Microsoft's ownership.
From fan conventions to Minecraft on YouTube, this is a fascinating look at Minecraft, Mojang, and the gaming industry as a whole.

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