Description - Blind Taste by Goldstein Robin
For the last six years since the publication of The Wine Trials , his landmark expose of wine snobbery, Robin Goldstein has been studying the food and beverage industry from a wide variety of perspectives. He has collaborated with scholars from a wide variety of fields, from behavioural economics to primate neuroscience, and spent a year as a visiting scholar in economics at UC Berkeley, where he conducted dozens of novel blind tasting experiments that call into question much of our conventional wisdom about flavour perception, consumer behaviour, and health. The book that has come out of this research, "Blind Taste: A Defense of Fast Food & Cheap Beer" is the most comprehensive take-down of food and beverage snobbery, elitism, pseudoscience, and bullshit ever written. This is the book that will expose the food, wine, and beer elite for what they have become: a justification for selling products of lower quality at higher prices, at the expense of the young, the poor, and the unpretentious.
Goldstein' spirited and personal essays tell the story of the maligned American food industry from his own perspective as well as the perspectives of the decent people who work for companies like McDonald' and Budweiser, who feed more Americans at more reasonable prices -- and make more people happy -- than the foodies and craft spirits geeks could ever dream of.
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