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The Laws of Simplicity

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Paperback
Published: November 2020
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Author: John Maeda
Category: /
BIC Subject: Other graphic art forms
Published By: Random House Us
 
Published: 17-Nov-2020
Format: Paperback, 128 pages, 0x0mm
ISBN: 9780262539470
Stock Code: 2539470
Product Description
 
Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte read me manuals. Apple made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox- we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design-guidelines for needing less and actually getting more.
Maeda-a professor in MIT's Media Lab and a world-renowned graphic designer-explores the question of how we can redefine the notion of improved so that it doesn't always mean something more, something added on.Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte read me manuals. Apple made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox- we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design-guidelines for needing less and actually getting more.
Maeda-a professor in MIT's Media Lab and a world-renowned graphic designer-explores the question of how we can redefine the notion of improved so that it doesn't always mean something more, something added on.
John Maeda is an award-winning graphic designer and educator who has become a passionate spokesperson for the current move toward simplicity in the high-technology business world. He believes designers should be leading the movement toward simplicity. Named as one of the 75 Most Influential People of the 21st Century by Esquire, Maeda draws on his diverse background as an MIT-trained engineer, award-winning designer, and MBA-community translator to bring people and ideas together at scale. (updated using his linkedin copy)