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Blue Ocean Shift

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Paperback
Published: November 2020
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Author: Mauborgne
Category: /
BIC Subject: Business competition
Published By: Pan Macmillan Uk
 
Published: 24-Nov-2020
Format: Paperback, 336 pages, 153x300gr
ISBN: 9781509832194
Stock Code: 9832194
Product Description
 
W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD Business School and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world’s top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD Business School and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world’s top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.
The indispensible follow-up to the over 3.6-million-copy-selling Blue Ocean Strategy.