Description - Brand Asset Management by Scott M. Davis
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Buy Brand Asset Management by Scott M. Davis from Australia's Online Independent Bookstore, BooksDirect.
A Preview for this title is currently not available.
No Stock on Hand, Supplier Has No Due Date for Supply.
Making the Healthcare Shift: The Transformation to Consumer-Centricity
