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Description - Brand Culture by Jonathan Schroeder

Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.

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Other Editions - Brand Culture by Jonathan Schroeder

Brand Culture by Jonathan Schroeder

Paperback / softback
(November 2005)

Brand Culture by Jonathan Schroeder

Hardback
(November 2005)

Brand Culture by Jonathan Schroeder

Brand Culture by Jonathan Schroeder

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