Description - Brand Harmony by Steve Yastrow
Any company could perform better if it followed the principles of Brand Harmony, but those who actually succeed are those who are willing to question their past marketing practices and have a strong, active desire to improve their company's performance. They are willing to admit that their customers have great power, and that these customers will scrutinise any and all interactions with the company, and, for that reason, they are committed to involving their entire organisation in the marketing process.
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