The annual seaside holiday became a common experience in Britain in the 1950s and 1960s and it has a central place in popular memory. Its recent decline has prompted nostalgia and gloom across the media, with a spate of newspaper features every summer bemoaning its decline. This is the first detailed academic cultural study of the rise and fall of the seaside holiday in Britain. This book offers an entertaining and broad interpretation of the holidays and resorts. -- .