"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." - Jerry Della Femina, President, Jerry Della Femina & Partners; "The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture." - John Gerzema, Managing Director, Fallon NYC; "A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective." - Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan; "Incredibly thought-provoking for anyone interested in the shaping of our commercial culture." - Megan Kent, Executive Director, Brand Planning, Bozell Worldwide; "All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read." - Lary May, Professor of American Studies, University of Minnesota; "This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities-the television commercial." - Mark R. Morris, Chairman, Bates North America; "For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide." - John F. Sherry, Jr., Professor of Marketing, Northwestern University; "Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers." - Benny Sommerfeld, Business Development Manager, Volvo Cars N.A. Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II.