BooksDirect

Market research

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi Trustworthy Online Controlled...
Ron Kohavi
Paperback , Jun '20
RRP: $59.95 $56.95
The Trend Forecaster's Handbook: Second Edition by Martin Raymond The Trend Forecaster's Handbook: Second Edition
Martin Raymond
Paperback , Jul '19
RRP: $99.77 $89.79
Buyology by Martin Lindstrom Buyology
Martin Lindstrom
Paperback , Feb '10
Marketing Research by Carl McDaniel, Jr. Marketing Research
Carl McDaniel, Jr.
Paperback , Oct '14
MARKETING RESEARCH by John Boyce MARKETING RESEARCH
John Boyce
Paperback , Jan '24
Consumer Behaviour by Zubin Sethna Consumer Behaviour
Zubin Sethna
Paperback , Apr '19
Common Data Sense for Professionals: A Process-Oriented Approach for Data-Science Projects by Rajesh Jugulum Common Data Sense for Professionals:...
Rajesh Jugulum
Paperback , Jan '22
RRP: $56.99 $55.85
The ROI of Pricing by Stephan Liozu The ROI of Pricing
Stephan Liozu
Hardback , Jan '14
RRP: $305.00 $301.95
Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry by Elena Chatzopoulou Ethnic Hospitality Marketing:...
Elena Chatzopoulou
Paperback , Oct '24
RRP: $83.99 $83.15
Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb Marketing Research for Non-profit,...
Bonita Kolb
Hardback , Jul '16
RRP: $305.00 $301.95
Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption by Gaurav Gupta Religion and Consumer Behaviour:...
Gaurav Gupta
Paperback , Oct '24
RRP: $83.99 $82.31
Bridging Boundaries in Consumption, Markets and Culture by Karen V. Fernandez Bridging Boundaries in Consumption,...
Karen V. Fernandez
Paperback , Jun '21
RRP: $88.99 $88.10
Value in Marketing: Retrospective and Perspective Stance by Marin A. Marinov Value in Marketing: Retrospective...
Marin A. Marinov
Paperback , Jun '21
RRP: $88.99 $88.10
Segmentation, Revenue Management and Pricing Analytics by Tudor Bodea Segmentation, Revenue Management...
Tudor Bodea
Paperback , Mar '14
RRP: $143.00 $141.57
Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour by Honorata Howaniec Corporate Social Responsibility...
Honorata Howaniec
Hardback , Feb '23
RRP: $273.00 $270.27
Contemporary Issues in Social Media Marketing by Subir Bandyopadhyay Contemporary Issues in Social Media Marketing
Subir Bandyopadhyay
Paperback , Feb '25
RRP: $103.00 $101.97
Intercultural Marketing: Theory and Practice by Ivana Beveridge Intercultural Marketing: Theory and Practice
Ivana Beveridge
Paperback , Nov '20
RRP: $112.00 $110.88
The ROI of Pricing by Stephan Liozu The ROI of Pricing
Stephan Liozu
Paperback , Jan '14
RRP: $96.99 $95.05
Contemporary Issues in Digital Marketing by Outi Niininen Contemporary Issues in Digital Marketing
Outi Niininen
Hardback , Nov '21
RRP: $347.00 $340.06
The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More by Géraldine Michel The Art of Successful Brand...
Géraldine Michel
Paperback , Mar '20
RRP: $71.99 $71.27
Intercultural Marketing: Theory and Practice by Ivana Beveridge Intercultural Marketing: Theory and Practice
Ivana Beveridge
Hardback , Nov '20
RRP: $347.00 $343.53
Philosophy of Marketing: The New Realist Approach by Matteo Giannasi Philosophy of Marketing: The New Realist Approach
Matteo Giannasi
Paperback , May '23
RRP: $88.99 $88.10
Brand Metrics: Measuring Brand Efficacy along the Customer Journey by Jacek Kall Brand Metrics: Measuring...
Jacek Kall
Hardback , Sep '21
RRP: $336.00 $332.64
Marketing Discourse by Per Skålén Marketing Discourse
Per Skålén
Paperback , May '12
RRP: $25.99 $25.73
Building Customer-brand Relationships by Don E. Schultz Building Customer-brand Relationships
Don E. Schultz
Hardback , Oct '15
RRP: $305.00 $298.90
Marketing and Gamification: Applications, Challenges, and Ethics by Sahil Gupta Marketing and Gamification:...
Sahil Gupta
Hardback , Oct '24
RRP: $284.00 $278.32
Context and Cognition in Consumer Psychology by Gordon Foxall Context and Cognition in Consumer Psychology
Gordon Foxall
Paperback , Oct '17
RRP: $83.99 $82.31
Marketing Discourse by Per Skålén Marketing Discourse
Per Skålén
Hardback , Dec '07
RRP: $315.00 $308.70
An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R by Ahmad Daryanto An Introduction to Quantitative...
Ahmad Daryanto
Paperback , Jun '25
RRP: $92.99 $91.13
International Marketing: Strategy and Theory by Sak Onkvisit International Marketing: Strategy and Theory
Sak Onkvisit
Hardback , Jun '25
RRP: $588.00 $576.24
Defining, Measuring and Managing Consumer Experiences by Annarita Sorrentino Defining, Measuring and Managing...
Annarita Sorrentino
Hardback , Oct '20
RRP: $305.00 $301.95
Segmentation, Revenue Management and Pricing Analytics by Tudor Bodea Segmentation, Revenue Management...
Tudor Bodea
Hardback , Mar '14
RRP: $336.00 $332.64
Bridging Boundaries in Consumption, Markets and Culture by Karen V. Fernandez Bridging Boundaries in Consumption,...
Karen V. Fernandez
Hardback , Sep '19
RRP: $305.00 $298.90
Brand Metrics: Measuring Brand Efficacy along the Customer Journey by Jacek Kall Brand Metrics: Measuring...
Jacek Kall
Paperback , Sep '21
RRP: $94.99 $93.09
Marketing Information by Michael R. Oppenheim Marketing Information
Michael R. Oppenheim
Hardback , Oct '04
RRP: $83.99 $82.31
Customer Visits: Building a Better Market Focus by Edward F. McQuarrie Customer Visits: Building a Better Market Focus
Edward F. McQuarrie
Paperback , Apr '08
RRP: $131.00 $128.38
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