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Market research

Common Data Sense for Professionals: A Process-Oriented Approach for Data-Science Projects by Rajesh Jugulum Common Data Sense for Professionals:...
Rajesh Jugulum
Paperback , Jan '22
RRP: $56.99 $55.85
Value in Marketing: Retrospective and Perspective Stance by Marin A. Marinov Value in Marketing: Retrospective...
Marin A. Marinov
Paperback , Jun '21
RRP: $88.99 $87.21
Bridging Boundaries in Consumption, Markets and Culture by Karen V. Fernandez Bridging Boundaries in Consumption,...
Karen V. Fernandez
Paperback , Jun '21
RRP: $88.99 $87.21
Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry by Elena Chatzopoulou Ethnic Hospitality Marketing:...
Elena Chatzopoulou
Paperback , Oct '24
RRP: $83.99 $82.31
Marketing Research for Non-profit, Community and Creative Organizations by Bonita Kolb Marketing Research for Non-profit,...
Bonita Kolb
Hardback , Jul '16
RRP: $305.00 $298.90
Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption by Gaurav Gupta Religion and Consumer Behaviour:...
Gaurav Gupta
Paperback , Oct '24
RRP: $83.99 $82.31
The ROI of Pricing by Stephan Liozu The ROI of Pricing
Stephan Liozu
Hardback , Jan '14
RRP: $305.00 $298.90
Segmentation, Revenue Management and Pricing Analytics by Tudor Bodea Segmentation, Revenue Management...
Tudor Bodea
Paperback , Mar '14
RRP: $143.00 $140.14
Contemporary Issues in Social Media Marketing by Subir Bandyopadhyay Contemporary Issues in Social Media Marketing
Subir Bandyopadhyay
Paperback , Feb '25
RRP: $103.00 $100.94
Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour by Honorata Howaniec Corporate Social Responsibility...
Honorata Howaniec
Hardback , Feb '23
RRP: $273.00 $267.54
Intercultural Marketing: Theory and Practice by Ivana Beveridge Intercultural Marketing: Theory and Practice
Ivana Beveridge
Paperback , Nov '20
RRP: $112.00 $109.76
Contemporary Issues in Digital Marketing by Outi Niininen Contemporary Issues in Digital Marketing
Outi Niininen
Hardback , Nov '21
RRP: $347.00 $340.06
The ROI of Pricing by Stephan Liozu The ROI of Pricing
Stephan Liozu
Paperback , Jan '14
RRP: $96.99 $95.05
Intercultural Marketing: Theory and Practice by Ivana Beveridge Intercultural Marketing: Theory and Practice
Ivana Beveridge
Hardback , Nov '20
RRP: $347.00 $340.06
Brand Metrics: Measuring Brand Efficacy along the Customer Journey by Jacek Kall Brand Metrics: Measuring...
Jacek Kall
Hardback , Sep '21
RRP: $336.00 $329.28
Marketing Discourse by Per Skålén Marketing Discourse
Per Skålén
Paperback , May '12
RRP: $25.99 $25.47
The Art of Successful Brand Collaborations: Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More by Géraldine Michel The Art of Successful Brand...
Géraldine Michel
Paperback , Mar '20
RRP: $71.99 $70.55
Building Customer-brand Relationships by Don E. Schultz Building Customer-brand Relationships
Don E. Schultz
Hardback , Oct '15
RRP: $305.00 $298.90
Philosophy of Marketing: The New Realist Approach by Matteo Giannasi Philosophy of Marketing: The New Realist Approach
Matteo Giannasi
Paperback , May '23
RRP: $88.99 $87.21
Essentials of International Marketing by Donald L. Brady Essentials of International Marketing
Donald L. Brady
Paperback , Aug '10
RRP: $131.00 $128.38
Common Data Sense for Professionals: A Process-Oriented Approach for Data-Science Projects by Rajesh Jugulum Common Data Sense for Professionals:...
Rajesh Jugulum
Hardback , Jan '22
RRP: $242.00 $237.16
Marketing Management in Asia. by Stanley Paliwoda Marketing Management in Asia.
Stanley Paliwoda
Paperback , Feb '24
RRP: $92.99 $91.13
Marketing for Health and Wellness Programs by James Busbin Marketing for Health and Wellness Programs
James Busbin
Hardback , Sep '90
RRP: $189.00 $185.22
Marketing for Health and Wellness Programs by James Busbin Marketing for Health and Wellness Programs
James Busbin
Paperback , Feb '17
RRP: $71.99 $70.55
Market Segmentation Success by Sally Dibb Market Segmentation Success
Sally Dibb
Hardback , Mar '08
RRP: $368.00 $360.64
Market Assessment with OR Applications by Kent Lenci Market Assessment with OR Applications
Kent Lenci
Paperback , Sep '21
RRP: $103.00 $100.94
Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research by Robert V. Kozinets Netnography Unlimited: Understanding...
Robert V. Kozinets
Hardback , Dec '20
RRP: $326.00 $319.48
Historical Research in Marketing Management by Mark Tadajewski Historical Research in Marketing Management
Mark Tadajewski
Hardback , Jun '16
RRP: $200.00 $196.00
Marketing Research That Pays off by William Winston Marketing Research That Pays off
William Winston
Hardback , Feb '97
RRP: $305.00 $298.90
Consumer Education by Marion Giordan Consumer Education
Marion Giordan
Hardback , Nov '14
RRP: $231.00 $226.38
Social Network Analysis and Text Mining for Big Data: The Power of Words and Networks by Andrea Fronzetti Colladon Social Network Analysis and...
Andrea Fronzetti Colladon
Paperback , Jun '25
RRP: $83.99 $82.31
Consumer Behavior in Action by Geoffrey Paul Lantos Consumer Behavior in Action
Geoffrey Paul Lantos
Paperback , Oct '10
RRP: $131.00 $128.38
Responsible Marketing for Well-being and Society: A Research Companion by Michael Saren Responsible Marketing for...
Michael Saren
Hardback , Apr '24
RRP: $326.00 $319.48
Marketing Discourse by Per Skålén Marketing Discourse
Per Skålén
Hardback , Dec '07
RRP: $315.00 $308.70
Marketing and Gamification: Applications, Challenges, and Ethics by Sahil Gupta Marketing and Gamification:...
Sahil Gupta
Hardback , Oct '24
RRP: $284.00 $278.32
Context and Cognition in Consumer Psychology by Gordon Foxall Context and Cognition in Consumer Psychology
Gordon Foxall
Paperback , Oct '17
RRP: $83.99 $82.31
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