Description - Burning the Ships by Marshall Phelps
Now in paperback, the inside story of "the greatest
transformation of Microsoft since it became a multinational
company"
Marshall Phelps's remarkable eyewitness story offers lessons for
any executive struggling with today's innovation and intellectual
property challenges. Burning the Ships offers Phelps's
dramatic behind-the-scenes account of how he overcame internal
resistance and got Microsoft to open up channels of collaboration
with other firms.
Discover the never-before-told details of Microsoft's secret
two-year negotiations with Red Hat and Novell that led to the
world's first intellectual property peace treaty and technical
collaboration with the open source community
Witness the sometimes-nervous support Bill Gates and CEO Steve
Ballmer gave to Phelps in turning their company around 180 degrees
from market bully to collaborative industry partner
Offers an extraordinary behind-the-scenes view of the
high-level deliberations of the company's senior-most executives,
the internal debates and conflicts among executives and
rank-and-file employees alike over the company's new collaborative
direction
There are lessons in this book for executives in every
industry-most especially on the role that intellectual property can
play in liberating previously untapped value in a company and
opening up powerful new business opportunities in today's era of
"open innovation." Here is a powerful inside account of the dawn of
a new era at what is arguably the most powerful technology company
on earth.
Buy Burning the Ships by Marshall Phelps from Australia's Online Independent Bookstore, BooksDirect.
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