Description - Choice-Based Conjoint Analysis: Models and Designs by Damaraju Raghavarao
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
Buy Choice-Based Conjoint Analysis: Models and Designs by Damaraju Raghavarao from Australia's Online Independent Bookstore, BooksDirect.
Other Editions - Choice-Based Conjoint Analysis: Models and Designs by Damaraju Raghavarao
A Preview for this title is currently not available.
Checking availability...
