Description - Climates of Global Competition by Maria Bengtsson
Examining innovations and manoeuvres of geographically proximate business competitors, this text aims to provide the reader with an understanding of the nature and dynamics of competition. This is done largely through the use of case studies of manufacturers competing for shares in three industrial markets - agricultural machinery, processing equipment and heavy lifting equipment. The text characterizes four distinct areas of competition which take into account different market conditions and the relative strengths and attitudes of those involved. There is also discussion of the dynamics of competition and an examination of the significance of symmetry between competitors.
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