Consumer Testing and Evaluation of Personal Care Products by Howard R. Moskowitz (9780824793678)

Description - Consumer Testing and Evaluation of Personal Care Products by Howard R. Moskowitz

This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.

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Classification:
Economics, finance, business & management »
Business & management »
Sales & marketing »
Market research

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Consumer Testing and Evaluation of Personal Care Products

Howard R. Moskowitz

Description - Consumer Testing and Evaluation of Personal Care Products by Howard R. Moskowitz

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