Contemporary Management is an integrated print and digital resource thatenables different approaches to teaching and learning. Be it a traditionalface-to-face delivery in a brick-and mortar classroom, blended, flipped orfully online mode, ContemporaryManagement can improve student engagement bypresenting management concepts and their applications in multiple formats thatcater to different types of learning and course delivery.

ContemporaryManagement has a modern, people-orientedapproach. The authors explore the ‘art and science’ of
management and show the range of managerialcontexts and settings. It has been updated to include new cases and examplesfrom well-known companies and brands to which undergraduate students can relate.