BooksDirect

Description - Contemporary Radio Programming Strategies by David T. MacFarland

This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?'

Buy Contemporary Radio Programming Strategies by David T. MacFarland from Australia's Online Independent Bookstore, BooksDirect.

Other Editions - Contemporary Radio Programming Strategies by David T. MacFarland

A Preview for this title is currently not available.