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Description - Content to Commerce by Avi Savar

Master the publishing and entertainment world's tools and
techniques for content marketing success
Over the last decade the convergence of media and technology has
turned the marketing world on its head. In order for brands to
succeed in today's socially connected world, they must think like
publishers and act like media networks. Content to Commerce
shows how utilizing publishing- and entertainment-based principles
can help brands and marketers use social media
effectively?ultimately reaching today's hyper-connected and
highly fragmented audiences. From big picture strategy to the
tactics and tools require to execute, this book offers a clear
approach to social media marketing for both big and small brands
alike.

Shows how to turn shallow, wide, and short-term projects into
deep, narrow, and long-term engagements

Explains how to prioritize with a clear escalation path in
order to drive big, significant, and measurable value

Author Avi Savar is a frequent media commentator on social
media, branded content and marketing and was recently named the
Jury President of the Cannes Lions International Festival of
Creativity?s new Branded Content & Entertainment
category

Content to Commerce will show you how to conquer the
media world's medium and control your own brand's destiny.

Buy Content to Commerce by Avi Savar from Australia's Online Independent Bookstore, BooksDirect.

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