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Description - Corporate Brand Design: Developing and Managing Brand Identity by Mohammad Mahdi Foroudi

* Fills a gap in the current Business and Management literature by addressing the relationship between a brand's visual identity and their stakeholders.
* Combines a literature-based and theoretical approach with real life case studies from a broad range of industries.
* Covers the full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.

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