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Description - The Corporate Culture Survival Guide by Edgar H. Schein

The father of the corporate culture field and pioneer in
organizational psychology on today's changing corporate culture
This is the definitive guide to corporate culture for
practitioners. Recognized expert Edgar H. Schein explains what
culture is and why it's important, how to evaluate your
organization's culture, and how to improve it, using
straightforward, practical tools based on decades of research and
real-world case studies. This new edition reflects the massive
changes in the business world over the past ten years, exploring
the influence of globalization, new technology, and mergers on
culture and organization change. New case examples help illustrate
the principals at work and bring focus to emerging issues in
international, nonprofit, and government organizations as well as
business. Organized around the questions that change agents most
often ask, this new edition of the classic book will help anyone
from line managers to CEOs assess their culture and make it more
effective.

Offers a new edition of a classic work with a focus on
practitioners

Includes new case examples and information on globalization,
the effects of technology, and managerial competencies

Covers the basics on changing culture and includes a wealth of
practical advice

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