The contribution of culture to organisational performance is substantial and quantifiable. In The Culture Cycle, renowned thought leader James Heskett demonstrates how an effective culture can account for 20-30% of the differential in performance compared with "culturally unremarkable" competitors.

Drawing on decades of field research and dozens of case studies, Heskett introduces a powerful conceptual framework for managing culture, and shows it at work in a real-world setting. Heskett's "culture cycle" identifies cause-and-effect relationships that are crucial to shaping effective cultures, and demonstrates how to calculate culture's economic value through "Four Rs": referrals, retention, returns to labor, and relationships. This book:

• Explains how culture evolves, can be shaped and sustained, and serve as the organisation's "internal brand."
• Shows how culture can promote innovation and survival in tough times.
• Guides leaders in linking culture to strategy and managing forces that challenge it.
• Shows how to credibly quantify culture's impact on performance, productivity, and profits.
• Clarifies culture's unique role in mission-driven organisations.