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Description - The Data Asset by Tony Fisher

An indispensable guide that shows companies how to treat data as
a strategic asset
Organizations set their business strategy and direction based on
information that is available to executives. The Data Asset
provides guidance for not only building the business case for data
quality and data governance, but also for developing methodologies
and processes that will enable your organization to better treat
its data as a strategic asset.
Part of Wiley's SAS Business Series, this book looks at Business
Case Building; Maturity Model and Organization Capabilities; 7-Step
Programmatic Approach for Success; and Technologies Required for
Effective Data Quality and Data Governance and, within these areas,
covers



Risk mitigation

Cost control

Revenue optimization

Undisciplined and reactive organizations

Proactive organizations

Analysis, improvement, and control technology

Whether you're a business manager or an IT professional, The
Data Asset reveals the methodology and technology needed to
approach successful data quality and data governance initiatives on
an enterprise scale.

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