Today's online world is witnessing text-driven interfaces such as e-mail and instant messaging giving way to far more visually intensive and commercially driven media forms that not only reveal but showcase people's racial, ethnic, and gender identity. Lisa Nakamura, a leading scholar in the examination of race in digital media, refers to case studies of popular yet rarely evaluated uses of the Internet such as pregnancy Web sites, instant messaging, and online petitions and quizzes to look at the emergence of race-, ethnic-, and gender-identified visual cultures.