Description - Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success by Danielle Walker
This fully-updated second edition, with restructured and refocused chapters, builds on the lessons in the steadily-selling original. With new tools developed in conjunction with Harvard University, Columbia University, AT&T, and other leading universities and corporations, it is a complete guide for managers and executives in a variety of organizations, in all industries, at all levels, across the globe to improve transcultural effectiveness. New tools offer data comparisons of personal cultural orientations with a number of demographic and organizational parameters, allowing managers to translate that information and apply it toward the development of specific cross-cultural performance, business, sales, marketing, negotiating, and planning efforts. The tools in this time-tested guide will help managers and organizations in team building, executive development, problem-solving and other daily activities that are essential for competing in the global marketplace. "Doing Business Internationally" aims to enable managers to target their learning to specific management needs in light of Internet-speed global economy.
Managers focus on and advance personally and professionally in eight key management areas, helping turn culture shock into a business advantage. They build the competence needed to survive in the new global economy and fulfill the organization's mission to be a world class company.
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