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Description - Encouraging Sustainable Behavior by Hans C.M. van Trijp

Surveys show again and again that, when it comes to sustainable (or "green") behavior, people who talk the talk often don't walk the walk. Why does this attitude-behavior gap exist and how can we close it? This book brings together a large number of divergent scientific disciplines and theoretical approaches to address and explain the multiple selves that drive the attitude-behavior discrepancy in consumer demand for sustainability.

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