Description - Ernest Dichter and Motivation Research by S. Schwarzkopf
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
Buy Ernest Dichter and Motivation Research by S. Schwarzkopf from Australia's Online Independent Bookstore, BooksDirect.
Other Editions - Ernest Dichter and Motivation Research by S. Schwarzkopf
A Preview for this title is currently not available.
Checking availability...
