Description - Essentials Of Health Care Marketing by Eric N. Berkowitz
Essentials of Health Care Marketing, Fourth Edition�Includes Navigate 2 Advantage Access and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.
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Essentials of Health Care Marketing with Advantage Access with the Navigate 2 Scenario for Health Care Marketing
Health Care Market Strategy with the Navigate 2 Scenario for Marketing
