Fashion Brands: Branding Style from Armani to Zara by Mark Tungate (9781280251412)

Description - Fashion Brands: Branding Style from Armani to Zara by Mark Tungate

The only book of its kind to study the influence of branding within the fashion industry Analyzes every aspect of fashion through the prism of marketing: brands, logos, advertising and psychology Written in a crisp, journalistic style Packed with first-hand interviews with the world's great fashion brand gurus Examines the creation of designer brands such as Armani and Ralph Lauren, and high street brands such as Topshop and H&M Crammed with facts and fascinating case studies Once a luxury that only the elite could afford, fashion is now accessible to everyone. High street brands such as Zara, Topshop and H&M have put garments worthy of Prada and Gucci within the reach of students' pockets. Massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Sports brands such as Nike and Adidas have changed the image of their brands from practical sports wear to 'hip' fashion - attracting customers to their products who have no interest in sport.

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