BooksDirect

Description - Festival and Events Management by Ian Yeoman

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Buy Festival and Events Management by Ian Yeoman from Australia's Online Independent Bookstore, BooksDirect.

Other Editions - Festival and Events Management by Ian Yeoman

A Preview for this title is currently not available.
Tomorrow's Tourist
Hardback , Apr '16
RRP: $347.00 $343.53
Quality Issues in Heritage Visitor Attractions
Hardback , Dec '00
RRP: $305.00 $301.95
Future of Events & Festivals
Hardback , Aug '14
RRP: $336.00 $332.64
Festival and Events Management
Paperback , Oct '03
RRP: $135.00 $133.65
Tomorrow's Tourist: Scenarios & Trends
Paperback , Jun '08
RRP: $110.00 $108.90