"Pure Magic. One of the few business books that presents real and valuable ideas to grow your business in an enjoyable read."
- Greg Marchi, COO DukeCE Europe/Africa

"A rare read. In less than two hours this book transforms the way you think about innovation and business creativity."
- Carol Hamilton, President, L'Oreal Paris USA

"Cohen does the trick in creating an incredibly fast, fun read mixed with serious content. He'll have you manufacturing brilliant innovative ideas within the first few pages."
- Mike Kelly, Founder, Clearmeadow Partners

"Presto! What Andy cohen shows up his sleeve is the magic of reinventing your business. Never take no for an answer - in fact, turn the no into a yes!"
- Steve Cone, Author & Chief Marketing Officer, Epsilon